![]() ![]() The watchmaker is even rejecting orders for timepieces that require a more than two-year wait. Moser only makes 2,000 watches per year at an average price of 45,000 Swiss francs. Moser & Cie., told AFP.Īll of his 2022 production is already pre-sold to retailers and partly pre-paid by final customers. "Since we didn't have enough watches for other markets, we will sell those that won't be delivered to Russia elsewhere," Edouard Meylan, CEO of H. ![]() The sector is now bracing for the fallout from the war in Ukraine and sanctions on Russia, which has a sizeable rich client base.īut the industry can rely on long wait lists for higher-end timepieces. They went up by almost 16 percent in the first two months of this year, according to industry data, though the recovery has been seen only in watches worth more than 3,000 Swiss francs. Swiss watch exports rebounded last year, rising by 31.2 percent after a 21.8-percent contraction in 2020, when countries closed borders and went into strict Covid lockdowns.Įxports have not only exceeded pre-pandemic levels, they beat their 2014 record, too. "So we decided to keep the movements for the watches that were already out instead of launching new models and not be able to supply existing models already on the market," he added. "We planned too conservatively," Studer said. The watch was supposed to come out last summer but it is only launching now. ![]() The company had to delay the launch of a new collection in the higher price range because it did not produce enough watch movements - their internal mechanisms - in its workshops. The Oris brand also had "a very strong year", said its chief executive, Rolf Studer. His priority for 2022 is to invest in production. "We could have even sold more if we had been able to make more," de Seynes said, noting that watchmakers face a "demand phenomenon that exceeds production capacity." "We can feel a very strong dynamic for watchmaking everywhere in the world," he said, adding that there was hot demand for a men's watch model last year. "We had an extraordinary year in the watches business," Hermes vice president Guillaume de Seynes told AFP at Watches and Wonders in Geneva this week, one of the industry's biggest annual showcases. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |